Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Living Service Industry and Promoting the Upgrade of the Consumption Structure
GBF [2015] No. 85
People's governments of provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions under the State Council, and institutions directly under the State Council:
The State Council attaches great importance to the development of the service industry. In recent years, China's service industry has made remarkable achievements in its development, becoming the largest industry in the national economy and attracting employment. Its role in stabilizing growth, promoting reform, adjusting structure and benefiting people's livelihood has continued to increase. At present, China has entered the decisive stage of building a moderately prosperous society in an all-round way. Economic and social development has shown a new feature of relying more on consumption guidance and service driven. On the whole, however, the development of China's living service industry is still relatively lagging behind, with outstanding problems such as insufficient effective supply, low quality, and the need to improve the consumption environment. It is urgent to accelerate development. At the same time, the improvement of national income has expanded the new demand for living service consumption, information network technology continues to break through and expand new channels for living service consumption, the implementation of major national strategies such as new urbanization has expanded new space for living service consumption, the people's demand for living services is growing, the requirements for service quality are constantly improving, and living service consumption contains huge potential.
The life service industry has a wide field and scope, involving all aspects of people's lives, and is closely related to economic and social development. Accelerating the development of living services is an important way to promote the transformation of the driving force of economic growth, an important measure to improve the quality, efficiency and upgrading of the economy, and an important means to ensure and improve people's livelihood. With the consent of the State Council, the following opinions are put forward to accelerate the development of the living service industry and promote the upgrading of the consumption structure.
1、 General requirements
（1） Guiding ideology. Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Second, Third, Fourth and Fifth Plenary Sessions of the 18th Central Committee of the Communist Party of China, earnestly implement the deployment requirements of the State Council, take improving people's well-being and meeting the growing needs of the people for living services as the main line, vigorously advocate the concept of living consumption that advocates green environmental protection, strives for quality, and pays attention to cultural connotation, innovate policy support, and actively cultivate new formats and models of living services, We will comprehensively improve the quality and efficiency of living services, and provide strong support and sustained impetus for expanding consumer demand, stimulating economic growth, transforming the development mode, and promoting social harmony under the new normal of economic development.
（2） Basic principles.
Insist on consumption leading and strengthen market leading. Efforts should be made to adapt to the new situation and new requirements of the upgrading of residents' consumption, give full play to the decisive role of the market in allocating resources, give better play to the role of government planning, policy guidance and market supervision, tap consumption potential and increase market vitality.
We will focus on key areas and drive all-round development. We will strengthen classified guidance for the life service industry, focus on key areas and weak links, and implement comprehensive policies to form joint forces, achieve key breakthroughs, and enhance the demonstration and driving effect.
Insist on innovative supply and promote new consumption. Seize new opportunities for cross-border integration and development of industries, use the Internet, big data, cloud computing, etc. to promote business innovation, management innovation and service innovation, and develop diversified and personalized potential service needs suitable for high-school and low-income groups.
Adhere to quality first and improve the quality level. Further improve the quality management system, quality supervision system and quality standard system of life service industry, promote professional development, enrich cultural connotation and build a service brand.
Adhere to green development and change consumption mode. Strengthen the construction of ecological civilization, promote the greening of service process and consumption mode, promote the high-level development of life service industry, and accelerate the transformation of lifestyle and upgrading of consumption structure.
（3） Development orientation. Focusing on the general concern and urgent expectation of the people for living services, we will strive to solve the outstanding contradictions and problems in supply, demand and quality, and promote the convenience, refinement and quality development of living services.
1. Increase the effective supply of services. Encourage various market entities to innovate service formats and business models, optimize service supply, increase services in short supply and develop new services according to the development trends of residents' income level, population structure and consumption upgrading. The urban living service industry should follow the development requirements of industry city integration, industry integration and livable business, scientifically plan the industrial spatial positioning, reasonably arrange the network, and improve the service system. The rural life service industry should focus on improving the basic conditions and meeting the needs of farmers, encourage the urban life service industry network to extend to the countryside, accelerate the construction of rural broadband, wireless network and other information infrastructure, promote e-commerce and express services to go to the countryside to enter the village and households, and take the city to lead the countryside, so as to change the backwardness of the rural life service industry as soon as possible.
2. Expand service consumption demand. Deeply develop the living services of the people at all stages, from food, clothing, housing, transportation to physical and mental health, from birth to the end of life, to meet the new needs of the public, adapt to the new needs of upgrading the consumption structure, actively develop new service consumption markets, further expand the online consumption field, accelerate online and offline integration, cultivate new service consumption, and promote the growth of emerging industries. Strengthen the construction of living service infrastructure, innovate the design concept, and embody the humanistic spirit. Improve service management, expand service dimensions, refine service links, extend service chains, and develop smart services. We will actively use modern information technologies such as the Internet to improve service processes and expand consumer choices. Cultivate information consumption demand and enrich information consumption content. We will improve the living service consumption environment, strengthen service standardization, supervision and management, and improve the consumer protection system. Deeply tap the development potential of China's traditional culture, folk customs and regional characteristics, promote the "going out" of life services, and open up the international market.
3. Improve service quality. Create a good atmosphere for the whole society to attach importance to service quality, and create the brand of "China Service". Encourage service enterprises to take service quality as the foundation of their business, adhere to quality first, honest operation, strengthen the awareness of quality responsibility, and formulate service standards and norms. We will promote the professionalization of the life service industry, encourage enterprises to strengthen employee training, enhance professionalism and professional skills, and improve professional quality. Actively use new concepts and technologies to improve service quality. Optimize the quality development environment, improve the service quality management system and customer satisfaction evaluation system.
After a period of efforts, strive to realize the continuous expansion of the overall scale of the living service industry, and the continuous cultivation and growth of new formats and models; The living service infrastructure was further improved, and the functions of the public service platform were gradually enhanced; The mechanism of urban rural development and urban-rural interaction has been increasingly improved, the regional structure has become more balanced, and consumption upgrading has made significant progress; The consumption environment has been significantly improved, the quality management system has been further improved, the professionalization process has been significantly accelerated, the service quality and service brand have been improved, and both domestic and foreign customers have been satisfied.
2、 Main tasks
In the coming period, we will focus on the development of living services that are close to serving the people's lives, have great demand potential, and have a strong driving role, promote the transformation of life consumption patterns from survival, traditional, and material to development, modern, and service, and promote and drive the development of other living services.
（1） Resident and family services. We will improve the family service system for urban and rural residents, promote the multi-level and multi form development of the family service market, and basically meet the needs of residents in terms of supply scale and service quality. We will guide family service enterprises to provide professional life services through multiple channels and formats, promote scale operation and network development, and create a number of well-known family service brands. Integrate, enrich and upgrade the public platform of the family service industry, improve the service network, achieve multi function and cross regional services through one network, and give play to the role of the platform in guiding and supporting the urban and rural life service industry. We will improve community service outlets, provide infant care, nursing, hairdressing, washing and dyeing, repair of household appliances and other daily necessities and other life services in multiple ways, and promote the standardization and standardization of life services such as real estate agents, house leasing, property management, moving cleaning, and maintenance of household vehicles. We will encourage the establishment of comprehensive service outlets in rural areas to improve the living convenience of rural residents.
（2） Health services. Focusing on improving the health quality and level of the whole people, we will gradually establish a health service system covering the whole life cycle, with rich business types and reasonable structure. Encourage the development of diversified health services such as health examination, health consultation, health culture, health tourism, sports and fitness. We will actively improve the quality of medical services, optimize the allocation of medical resources, eliminate unreasonable restrictions on social medical services, and accelerate the formation of a diversified medical service pattern. Promote the development of professional and standardized nursing services. Comprehensively develop TCM health services, promote scientific and standardized TCM health care knowledge and products, improve TCM health service capabilities, innovate TCM health service technologies and methods, and enrich TCM health service products. We will promote cooperation between medical institutions and elderly care institutions, and develop healthy elderly care in communities. Support the development of third-party health service survey and evaluation institutions such as medical service evaluation, health management service evaluation, and health market research, and cultivate health service industry clusters. Actively develop health insurance, enrich commercial health insurance products, and develop diversified health insurance services.
（3） Elderly care services. We will focus on meeting the growing demand for elderly care services, improve service facilities, strengthen service standards, and improve the level of elderly care service system construction. Encourage the integration and innovative development of elderly care services and related industries, and promote the development of elderly care services in basic life care, rehabilitation care, spiritual comfort, cultural services, emergency rescue, hospice care and other fields. Actively use network information technology to develop emergency call, health consultation, goods purchase and other services suitable for the elderly, innovate the service mode of home-based elderly care, and improve the home-based elderly care service system. Accelerate the construction of the elderly care staff, and strengthen vocational education and training of practitioners. We will vigorously develop education for the elderly, support the development of educational institutions such as universities for the elderly, expand the supply of resources for education for the elderly, and promote the integration of education with education. Encourage professional elderly care institutions to give play to their own advantages, train and guide community elderly care service organizations and personnel. We will guide social forces to set up elderly care institutions, encourage social capital to enter the elderly care service industry through public and private construction, and encourage foreign capital to invest in the elderly care service industry. We will encourage exploration and innovation, and actively develop elderly care services that meet the actual needs of rural areas.
（4） Tourism services. Guided by the needs of tourists, we should enrich tourism products, improve the market environment, promote the transformation of tourism services to focus on sightseeing, leisure and vacation, and enhance the connotation and added value of tourism culture. We will vigorously develop red tourism, strengthen the education of revolutionary traditions, and promote national spirit. Highlight the rural characteristics, give full play to the multi-function of agriculture, and develop a number of rural tourism products with diverse forms and distinctive features. Further promote coastal tourism and island tourism integrating sightseeing, vacation, leisure, entertainment and marine sports. Enrich the supply of elderly tourism services, and actively develop multi-level and diversified elderly leisure health resort products. We should guide a healthy way of tourism consumption, actively develop leisure and vacation tourism, research and study tourism, and industrial tourism, and promote the integrated development of sports, competition and performance, fitness and leisure and tourism activities. To meet the needs of the development of new tourism formats such as RV, self driving, cruise, yacht, etc., the construction of supporting facilities and the layout of the base should be rationally planned. Develop online and offline tourism service products, promote customized tourism services, meet personalized needs, and deepen tourism experience. Develop featured tourism routes, strengthen international marketing, and actively develop inbound tourism. We will strengthen the creative design of tourism souvenirs to reflect the cultural connotation of folk customs, history, location, etc., and promote the brand construction of Chinese tourism commodities.
（5） Sports services. We will vigorously promote the coordinated development of mass sports and competitive sports, promote the prosperity and order of the sports market, and accelerate the formation of a sports service system with complete categories and reasonable structure. Focus on cultivating sports service industries such as fitness and leisure, competition and performance, venue services, and intermediary training, promote the combination of fitness and sports, and promote the integration and development of sports tourism, sports media, sports exhibition and other related formats. Take football, basketball and volleyball as the starting point to accelerate the development of sports with wide popularity, high attention and large market space. Take the 2022 Winter Olympics as an opportunity to comprehensively improve the popularity of ice and snow sports and the level of industrial development. Vigorously popularize fitness running, cycling, mountaineering and other sports to promote the development of mass sports. We will improve the professional standards and management norms of fitness coaches and sports agents, and strengthen self-discipline in the industry. Promote the development of professional events, enrich amateur events, explore and improve the market development and operation mode of events, implement brand strategy, and create a number of international and regional brand events. Where conditions permit, sports competitions such as automobile rally and cross-country race can be held by using natural and cultural resources. We will promote the work of sports industry contact points, and cultivate a number of competitive sports industry bases that conform to the laws of the market. We will encourage competitive sports enterprises, brands and projects to "go global".
（6） Cultural services. Efforts should be made to improve the connotation and quality of cultural services, promote the development of new service industries such as cultural creativity and design services, and vigorously promote the integration of development with related industries, so as to constantly meet the growing cultural service needs of the people. We will actively develop traditional culture and art with national and local characteristics, and encourage the creation of excellent cultural service products that are both ideological and artistic, and popular with the people. Accelerate the development of digital content industry, promote the digitalization and networking process of production, dissemination and consumption of cultural service products, and promote the optimization and upgrading of animation and game industries. Deeply promote the high-quality project of press and publication, encourage the creation and production of national original network publishing products and excellent original network literature works, and optimize the layout of press and publication industry bases. Actively develop new media and new business formats such as mobile multimedia radio and television, network radio and television. Promote the integration and development of traditional media and emerging media, and enhance the Internet communication attraction of advanced culture. We will improve the international exchange and trading platform for cultural industries and enhance the internationalization level and market competitiveness of cultural industries.
（7） Legal services. We will strengthen legal services in the area of people's livelihood, and promote the development of a public legal service system that covers urban and rural residents. We will vigorously develop legal services such as lawyers, notaries, and judicial expertise, and promote the professionalization and professionalization of legal services. We will improve our legal service capacity for grassroots and ordinary people, strengthen legal services for vulnerable groups, and increase support for legal aid and services for the elderly, women and children. We will support the development of small and medium-sized legal service institutions and innovation in legal service methods. We will coordinate urban and rural and regional legal service resources, and establish a mechanism to encourage cross regional flow of legal service talents. We will accelerate the development of public lawyers and corporate lawyers, and build a team of social lawyers, public lawyers, corporate lawyers and other lawyers with complementary advantages and reasonable structure. We will standardize the legal service order and service behavior, improve the professional evaluation system, the honest practice system, and the disciplinary system for illegal practices. We will strengthen foreign-related legal services, focus on training a group of lawyers who are familiar with international legal rules and are good at handling foreign-related legal affairs, and build a group of law firms with international competitiveness and influence. We will improve the mechanism for safeguarding the right to practice legal services and optimize the environment for the development of legal services.
（8） Wholesale and retail services. We will optimize urban distribution networks, unblock rural trade channels, and strengthen the construction of a modern wholesale and retail service system. Rationally plan the layout of urban and rural circulation infrastructure, and encourage the development of comprehensive trade service centers, agricultural wholesale markets, fairs and important commodity storage facilities, large logistics (warehousing) distribution centers, rural postal logistics facilities, express distribution centers, and agricultural cold chain logistics facilities. We will promote traditional business circulation enterprises such as wholesale markets to transform their business models, and use the Internet and other advanced information technologies to upgrade and transform. Give play to the service and experience advantages of physical stores, and carry out in-depth cooperation with online enterprises. Encourage the development of green shopping malls and improve the supply level of green goods. We will vigorously develop community commerce, guide convenience stores and other forms of business into the community, and standardize and expand convenient services such as agency fees and goods collection. Actively develop new logistics services such as cold chain logistics, warehousing and distribution integration
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